How to Choose the Right Voice Talent for Your Brand

14 Jul

Finding the right voice talent is more than just hiring someone with a pleasant voice.

It’s about choosing a professional voice talent who can embody your brand’s personality, resonate with your audience, and build trust. Whether you’re producing a radio commercial, explainer video, eLearning module, or phone system greeting, the voice you choose can make or break the experience.

In this guide, we’ll walk through practical tips on how to choose the right voice talent for your brand and ensure your investment delivers results.

Why Professional Voice Talent Matters

Your brand’s voice is part of your identity. Just as you carefully select fonts, colours, and imagery, the voice behind your IVR menus and messages sends a powerful message.

Professional voice talent offers:

Credibility – A polished, confident voice enhances brand authority.
Consistency – Professional talent ensures quality across campaigns.
Engagement – The right tone captures attention and keeps audiences listening.

1. Define Your Brand Voice

Before auditioning talent, clarify what your brand stands for. Are you fun and playful? Professional and authoritative? Warm and approachable?

Tip: Create a brand voice brief with descriptors like friendly, confident, inspirational, or reassuring. This makes it easier to evaluate voice demos.

2. Match Voice Tone to Your Audience

Your audience’s expectations should guide your decision. For example:

Millennial or Gen Z audience: A casual, relatable tone works best.
Corporate audience: A clear, authoritative delivery builds trust.

Pro tip: We can produce custom voice samples using your script.

3. Prioritise Versatility and Professionalism

When choosing professional voice talent, look beyond just vocal quality. Consider:

Range – Can they adapt tone for different styles?
Experience – Have they worked with brands in your industry?
Availability – Are they a full time voiceover who is available quick when required?

A versatile voice actor saves time and ensures consistency across messaging.

4. Listen for Authenticity

Audiences respond to voices that feel genuine. Overly theatrical or artificial reads can turn listeners off.

The right voice talent will sound natural, aligned with your brand, and trustworthy.

5. Consider Longevity and Scalability

Your chosen voice may represent your brand for years. Think ahead:

Will this voice still suit your brand as it grows?
Can the talent handle multiple projects and campaigns?

Investing in the right professional voice talent now ensures scalability later.

6. Work with a Professional Studio

Finding the perfect match can be time-consuming. Professional voice studios (like us) simplify the process by vetting voice actors, managing auditions, and handling contracts.

Conclusion

Choosing professional voice talent is a strategic decision that impacts brand perception and customer engagement. Define your brand voice, match tone to your audience, and prioritise authenticity and professionalism. With the right choice, your brand will sound as strong as it looks.

If you need help selecting the right voiceover for your IVR system then we’re here to help contact us

Steve Hindley